Belfast, Northern Ireland — PIPS Suicide Prevention Charity and Reward are pleased to announce the launch of a new partnership today, designed to increase awareness of suicide warning signs, promote positive mental health, and support PIPS Charity’s life-saving services across Northern Ireland.

Throughout the collaboration, the Belfast-based Reward team will engage in a series of awareness-raising, fundraising, and volunteering initiatives, helping to highlight the importance of recognising when someone may be at risk and signposting individuals to the support available through PIPS Charity.

The partnership is underpinned by a shared commitment to fostering a community where people feel empowered to speak openly about their mental health and seek help at the earliest opportunity.

Killian O’Rawe, Chief Technology Officer at Reward, comments:

“Our Belfast team is proud to support PIPS Suicide Prevention and the vital, lasting impact they have on those facing mental-health challenges. As a local employer, we recognise the importance of strong community support systems, and we are proud to play even a small part in helping PIPS Charity continue their vital work.”

Lisa Abell-Farrelly, Fundraising Manager at PIPS Suicide Prevention Charity, said:

“We are delighted to launch this partnership with Reward. Their support will help us raise vital awareness about the signs and symptoms of suicide and ensure more people across Northern Ireland know that help is available whenever they need it. The fundraising and volunteering efforts from the Reward team will directly support our crisis response, counselling services, and suicide-prevention programmes. We are incredibly grateful for their commitment to helping us continue this essential work.”

Partnership Activities

• The partnership will feature:
• Awareness initiatives highlighting suicide warning signs and available support
• Fundraising efforts led by the Reward Belfast team
• Volunteering opportunities supporting PIPS’ frontline and community work
• Both organisations hope the collaboration will inspire greater understanding, compassion and connection across Northern Ireland.

About PIPS Suicide Prevention Charity

PIPS Charity provides vital crisis support, suicide-prevention services, and counselling across Northern Ireland. The charity offers immediate help to anyone in distress or struggling with suicidal thoughts, as well as ongoing support for families affected by suicide.

For more information, visit www.pipscharity.com.

About Reward
Reward is a global leader in Customer Engagement and Commerce Media, operating in more than 15 markets across the UK, Europe, the Middle East and Asia. Positioned at the intersection of banking and retail, our platform uses cutting-edge technology, deep data insights and digital marketing expertise to power richer customer experiences, unlock measurable sales growth and drive long-lasting loyalty. We’re on a mission to make everyday spending more rewarding. To date, we’ve returned over $2 billion in cashback to customers – and we’re committed to doubling this to $4 billion by 2030. Our success is driven by strong, strategic partnerships with many of the world’s most recognisable brands.

For more information, please visit www.rewardinsight.com.