• Funds raised will support vital suicide prevention services in Northern Ireland.

• 1p from every litre sold on January 15th donated directly to both charities*.

• Partnership will help deliver vital services for communities nationwide

Today, Circle K, Ireland’s largest forecourt and convenience retailer has announced a new three-year charity partnership with PIPS Charity Suicide Prevention, Northern Ireland’s leading suicide prevention charity.

The partnership will see Circle K supporting vital suicide prevention and mental health services across the island of Ireland over the next three years to. PIPS Charity services include free counselling, crisis support, and support groups for families and individuals who have been impacted by suicide throughout Northern Ireland.

The partnership will also cover the Republic of Ireland, with customer donations directed to Pieta, who PIPS Charity work closely with. This approach ensures that funds raised locally go directly towards supporting individuals and families within their own communities throughout the initiative.

The partnership officially launches this week across Circle K sites nationwide. On 15th of January, Circle K will donate 1p from every litre of fuel sold in Northern Ireland to PIPS Charity Suicide Prevention Ireland, and 1c from every litre sold in the Republic of Ireland to Pieta*.

Both organisations share a commitment to being consistently present and supportive in communities across Ireland. With its nationwide network and local presence, Circle K is proud to stand alongside PIPS Charity and Pieta in raising awareness and vital funds to help ensure professional mental health support is available whenever and wherever it’s needed.

This new partnership builds on Circle K’s longstanding support for suicide prevention charities. Each year, Circle K provides free tea and coffee to participants across its network after Pieta’s annual Darkness into Light walk, a gesture that has become a meaningful part of the nationwide event. Most recently, Circle K also supported Pieta through its Coast to Coast fundraising initiative, helping to raise vital funds and awareness for the charity’s life-saving services.

Speaking about the launch of the partnership, Ciara Foxton Managing Director, Circle K Ireland commented:

“At Circle K, supporting the communities we serve isn’t just part of what we do, it’s at the heart of who we are. We are proud to begin this new three-year partnership with PIPS Suicide Prevention Ireland Charity, an organisation that delivers life-saving support to those in crisis. Together, our goal is to raise vital funds and awareness so that anyone in need can free, professional services whenever they need it.

We are equally committed to supporting Pieta in the Republic of Ireland, ensuring that this partnership reaches every corner of the island. We know this is a cause close to many of our colleagues and customers, and we’re proud to stand with PIPS Charity and Pieta in helping to raise vital awareness and support for those who need it most.”

Speaking about the partnership Renee Quinn, CEO at PIPS Charity said:

“Suicide impacts every layer of society — families, communities and workplaces —  and the demand for accessible, immediate mental health support continues to rise. At PIPS Charity, we are committed to providing counselling and crisis intervention that is free, confidential and without delay. Our services, including our crisis walk-in support in Belfast, daytime crisis telephone lines across our locations, and our Friday night overnight crisis service, ensure support remains available even when many others are closed.

We are sincerely grateful to Circle K for partnering with us and for the leadership they are demonstrating in prioritising community wellbeing. Circle K’s support — through their teams, their platform and their customers — will play a pivotal role in strengthening our ability to reach more people across Ireland, challenge stigma, and deliver potentially life-saving intervention at critical moments.

This partnership goes beyond fundraising — it is a shared commitment to hope, prevention and real-world impact. Together with Circle K, we will continue working toward a future where seeking help is met with understanding, and where vital support is always within reach for those who need it most.”

Stephanie Manahan, CEO at Pieta also commented:

“This partnership with Circle K represents a meaningful commitment to suicide and self-harm prevention across Ireland. It will help Pieta continue to provide free, professional support to people experiencing suicidal distress, self-harm, or the impact of suicide, whenever they need it, and wherever they live.

Circle K’s strong community presence and long-standing support for Pieta reflect a shared belief that mental health support should be visible, accessible, and available without barriers. We are deeply grateful to Circle K, its teams, and its customers for helping to ensure that no one faces crisis alone.

Demand for our services continues to grow, and long-term partnerships like this are vital to keeping our therapy services and 24/7 Crisis Helpline open, accessible, and staffed by qualified therapists. The funds raised through this initiative will directly support that work and help us be there at the most critical moments.”

* This initiative applies solely to retail sales and does not include commercial or bulk fuel transactions.

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For more information, please contact

Alison Balfe | Teneo – alison.balfe@teneo.com | +353 87 195 5018

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About Circle Ireland:

Circle K Ireland, part of the global fuel and convenience store brand Circle K, is the leading fuel and convenience retailer in Ireland. With 2,300 employees, its retail network is made up of over 420 stations across the island of Ireland. Of these stations, 170 are owned by Circle K and 250 are owned by independent retail partners. The company also operates a large commercial fuels business, with over 20 depots and two owned terminals across the country.

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About PIPS CHARITY:

PIPS Suicide Prevention Ireland Charity is here to provide counselling and befriending support to individuals who are experiencing, or have experienced, suicidal thoughts or mental unwellness. We also provide vital support to families and friends who have been touched by suicide. Our life-saving services offer direct, immediate support to those in need. We deliver a free and confidential counselling service, with continuous care and extended sessions available as required.

PIPS Charity operates a crisis walk-in support service in Belfast, along with a crisis telephone service across our other locations during opening hours. In addition, we provide a dedicated Friday night crisis support service, available from 9PM through to 10AM on Saturday morning, offering overnight assistance at a time when many other services are closed.

These front-line supports sit at the heart of our mission — ensuring individuals and families can access compassionate, confidential and potentially life-saving intervention whenever crisis strikes.

As a charity that receives no government funding, partnerships like this one with Circle K are essential in helping us continue delivering hope, crisis response and suicide-prevention support across Ireland. We are deeply grateful for Circle K’s commitment to standing with us in this vital mission.

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About Pieta:

At Pieta, we are the charity that prevents suicide and self-harm. We are there for people in urgent need who are self-harming, struggling with suicidal thoughts, or have lost someone to suicide. Pieta provide a free service in the Republic of Ireland that offers immediate support from our qualified therapists. They are available by phone and in person to those who need help. Find out more at Pieta.ie

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How to get help

If you are thinking of self-harming, suicide, or have lost someone to suicide, Pieta offers free, professional support:

• Call 0818 111 126 to book an appointment for therapy or counselling

• If you need immediate crisis support, contact the Pieta Crisis Helpline, available 24/7,
  at 1800 247 247 or text HELP to 51444

• Pieta’s Crisis Helpline is staffed by qualified therapists 365 days a year to offer
  immediate, compassionate support over the phone